In 2025, WhatsApp is more than just a chat app—it's a powerful business tool helping Indian companies automate support, boost sales, and scale marketing. This article dives into the top 10 automation platforms available in India, highlighting what makes each unique, their pricing, and how they help you generate results quickly.
Why Focus on Indian WhatsApp Automation Tools?
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Local pricing & compliance: Tailored for Indian regulations and budgets.
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Payment integrations: Support for domestic gateways like Razorpay, Paytm, etc.
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Regional language support: Critical for reaching non-English audiences.
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In-country support: Faster setup, onboarding, and customer care.
Methodology: How We Curated the List
We evaluated tools based on:
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WhatsApp Business API or similar support
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Automation features: chatbots, broadcasts, flows
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Integrations: e-commerce, CRM, payment gateways
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Pricing transparency and affordability
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Popularity and proven ROI among Indian businesses
Tool #1: WATI (by 360dialog)
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Overview: A WhatsApp Business API platform focused on SMBs with user-friendly automation tools.
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Notable Features: Shared inbox, no-code chatbot builder, broadcast campaigns, Shopify/WooCommerce integration, Click-to-WhatsApp ad support.
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Pricing: Starts at ~₹2,500–₹4,000/month plus WhatsApp fees.
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Best For: SMBs who need capable automation without tech complexity.
Tool #2: AiSensy
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Overview: A low-cost, Indian provider suited for D2C and small businesses.
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Notable Features: Drag-and-drop bot builder, bulk messaging, ad flows, analytics, CRM/Zapier integrations.
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Pricing: Affordable compared to most alternatives; great for startups.
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Best For: Budget-conscious teams wanting automation with analytics.
Tool #3: Gupshup
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Overview: One of India’s most established conversational messaging platforms.
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Notable Features: AI chatbot flows, omnichannel messaging (WhatsApp, SMS, RCS), LLM integration, enterprise-grade API.
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Pricing: Enterprise-level; customizable as per needs.
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Best For: Large enterprises needing advanced conversational campaigns.
Tool #4: Interakt (by Jio Haptik)
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Overview: Tailored for DTC brands with Shopify-friendly automation.
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Notable Features: Catalog sharing, abandoned-cart reminders, Click-to-WhatsApp ad integration, team inbox.
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Pricing: Starting at ₹2,499/month.
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Best For: E-commerce brands on Shopify seeking conversational selling.
Tool #5: Gallabox
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Overview: No-code WhatsApp CRM designed to generate sales through structured flows.
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Notable Features: Lead assignment, visual chatbot builder, broadcast automation, CRM integrations (Zoho, HubSpot), contact filters.
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Pricing: Plans vary depending on business size.
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Best For: Startups and growing businesses seeking conversion-minded automation.
Tool #6: Zoko
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Overview: Unified tool for marketing, sales, and support via WhatsApp inbox.
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Notable Features: Bulk scheduling, auto follow-ups, payment integrations, analytics dashboard.
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Pricing: From ₹3,500/month.
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Best For: Businesses seeking an all-in-one WhatsApp solution.
Tool #7: Whatsboost
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Overview: Mobile-first tool for Indian SMBs combining marketing, chatbot, and commerce features.
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Notable Features: Unlimited broadcast, catalog sharing, AI chatbots, contact masking, mobile-first UI.
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Pricing: Budget-friendly, suitable for SMBs.
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Best For: Small teams needing a comprehensive automation suite.
Tool #8: iTtALK by imBIBE Tech
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Overview: An India-first WhatsApp automation platform with AI-driven engagement.
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Notable Features: Smart chatbots, automated lead follow-ups, broadcast campaigns, advanced analytics, and multilingual support.
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Pricing: Competitive plans designed for Indian SMBs and enterprises.
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Best For: Businesses looking for a scalable, AI-powered solution with strong customer support in India.
Tool #9: 360dialog
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Overview: A global WhatsApp API provider enabling direct access to messaging flow and CRM integrations.
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Notable Features: Direct API onboarding, CRM (HubSpot, ActiveCampaign) integration, segmentation, GDPR compliance.
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Pricing: Around ₹4,500/month per number.
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Best For: Marketers seeking flexible workflow automation with deep CRM integration.
Tool #10: Respond.io
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Overview: A multi-channel inbox that brings conversations across WhatsApp, Messenger, email, and more into one hub.
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Notable Features: Unified inbox, automation workflows, advanced reporting, omnichannel management.
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Pricing: Free tier available; paid plans start around ₹2,300/month.
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Best For: Businesses needing unified communication across platforms.
Honorable Mention: Yellow.ai & MessageBird
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Yellow.ai: Bangalore-based conversational AI company with enterprise automation across multiple channels, great for multilingual campaigns.
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MessageBird: A global messaging provider with WhatsApp plus omnichannel automation for large-scale enterprises.
Which Tool Should You Choose?
| Business Need | Recommended Tool |
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| Budget automation with CRM | AiSensy, WATI |
| E-commerce (Shopify/cart recovery) | Interakt, Gallabox |
| Enterprise-scale conversational AI | Gupshup, Yellow.ai |
| Deep CRM and API flexibility | 360dialog, MessageBird |
| Mobile-first, local SMBs | Whatsboost, iTtALK |
| Unified multichannel inbox | Respond.io |
| Simple all-in-one solution | Zoko |
3 Most-Recent Searched FAQs (2025)
Q1: Which is the cheapest WhatsApp automation tool in India?
AiSensy and WATI are among the most affordable, starting from around ₹2,500/month, making them popular choices for startups and SMBs.
Q2: Can I integrate WhatsApp automation with Shopify?
Yes. Tools like Interakt, WATI, and Zoko offer seamless Shopify integration to automate cart recovery, catalog sharing, and product recommendations.
Q3: Do these tools support WhatsApp API without a BSP?
Yes. Providers like 360dialog and iTtALK allow direct WhatsApp Business API onboarding, while others like Gupshup and WATI simplify setup via BSP support.
Final Thoughts
WhatsApp automation is no longer optional in India—it’s a growth necessity. From lead generation and e-commerce sales to support automation, the right tool can help you scale faster and smarter.
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SMBs should start with AiSensy, WATI, or iTtALK.
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E-commerce brands will benefit from Interakt and Gallabox.
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Enterprises should look at Gupshup, Yellow.ai, or MessageBird.
Choose the right fit, set up your automations, and start converting WhatsApp chats into loyal customers.
